Fashion Business Management About

A Fashion Business Manager coordinates with designers and manufacturers, analyzes customer purchasing behaviour, explores current trends, manages customer relationships, and promotes products and brands to a specific target group. The practice of planning, organizing, and coordinating is a Fashion Manager's role. They manage the sales and executive departments. A Fashion Manager also researches with the designers before manufacturing outfits and other accessories.

Fashion Business Management
Career Roles & Responsibilities

Analyzing customer purchasing behavior, exploring current trends, managing customer relationships, and promoting products/brand are some of the roles of these managers.

Career Education Path Summary

Start in a diploma program, end with a degree! Successful graduates of this Fashion Business and Management program have the opportunity to apply their credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the partner institution.

  • Buyer
  • Visual Merchandiser
  • Retail Manager
  • Wholesale Sales
  • Sales Analyst
  • Brand Manager
  • Merchandise Planner
  • E-commerce Coordinator
  • Omni-Channel Merchandiser
  • Fashion Digital Media Planner
  • Web Content Creator
  • Product Developer/Manager
  • Supply Chain coordinator
  • Import Merchandiser
  • Production Planner
  • Sourcer
  • Entrepreneur
Similar Careers

#1 Fashion Stylist

Average Salary (in $):$15.36 per hour

#2 Merchandising Manager

Average Salary: $58,093 per year

#3 Brand Manager

Average salary:$72,453 per year

#4 Creative Director

Average salary: $109,013 per year

#5E-Commerce manager

Average salary: $68,794 per year


The average salary of a fashion business manager ranges from 2 lakhs INR per annum to 10 lakhs INR per annum. With experience and qualifications, the income rises.

Career Pros Details

1. Self Satisfaction:

The career of fashion designing is when a person comes up with new and improved trends that influences people to start using that particular clothing or accessory.

If the product is an absolute hit and is used by many people, then the person who is involved in making that particular product will have the utmost satisfaction knowing that people are using something that has been created by him.

2. Starting your Own Business:

When the idea of becoming a fashion designer comes in the mind of an individual, along with it you need need to consider few things and many questions start coming into their mind.

If the person is talented and confident enough that he wants to succeed in the fashion industry and achieve fame, he must work very hard and start his own brand of clothing or accessories which at first would be small but gradually as time goes by would be a big business in the future.

3. Hard-working Mentality:

Before coming into the world of fashion and deciding to adopt a career in fashion the person should always know that they have to always work hard in order to achieve the success that they desire.

When a person shows full dedication and passion in the fashion designing career by working hard day and night, eventually, in the end, his hard work pays off in the form of the brand being launched in certain fashion shows later on leading to the achievement of fame in the world of fashion.

4. Fun and Creative:

A career in fashion designing is always coming up with new innovations that are trending or could trend in the future among people.

So the job of fashion designing always has a level of fun and a creative mind when the individual is coming up with a certain product.

A creative and fun way of seeing the fashion world always comes only if the individual has a proper eye for fashion and has a broader imagination to what they wish to achieve.

5. Decent income:

The fashion designing industry also provides an adequate and satisfactory amount of money earned by the individual.

At first just as the first step in entering the fashion industry the person will have to work under someone to gain knowledge but the pay is decent enough.

Later on when the person comes up with his own discovery he earns a good income and later on keeps on increasing depending on how well the product is being used by people.

6. Passion:

For most of the people who wish to seek a career in fashion, they have a passion for the fashion industry and wish to seek their fame by doing what they love in life.

A career in fashion designing comes under the career where a person expresses themselves in coming up with new ideas and as they express themselves this is one of the ways where they get paid a good income by expressing what they feel.

7. Travelling:

Fashion designing career offers a lot of opportunities of traveling many far countries if the clients are residing over there.

If your fashion designing is progressing in the upward direction the designer gets a lot of opportunities to visit and land boutiques in many places and claim your reign in the fashion industry in many places in the world.

If the Fashion designer is assigned by a famous celebrity or wealthy people there is the luck of getting free means of traveling and lodging.

8. Variety in Work Place:

When one wishes to start a career in the world of fashion designing there is one thing that will be sure to happen that there will be a lot of different kinds of works coming in the workplace.

All the projects are different and more interesting and unique than the other. At that time with a different number of jobs coming in at the same time, the person never gets bored as there is a lot of variety.

9. Meeting New and Different People:

In the world of the fashion industry, it should be known to every individual that every day is going to be a new adventure for them.

In the fashion industry often the fashion designer meets new clients and different people every day due to the goodwill that they have created for themselves in the past and bringing it forward for the present and the future and provide them with quality work.

So this gives them more opportunity to meet new people in the form of celebrities and fashion-oriented people.

As well as how it may sound when we hear the pros or advantages when one wishes to join or are practicing the art of fashion designing, we must also realize that there are a number of cons also which need to be kept in mind. The cons are as follows:

Career Cons Details

1. No fixed working hours:

Mainly in the line of fashion designing, there is no fixed duration to how many working hours the individual has to put in every day in order to achieve or come close to achieving his desired objectives.

Mostly the working hours would be more at the start and initial stages when one is setting up his personal small business which at some point would cause stress to the individual when he has to meet certain deadlines and if there are large order supplies to be fulfilled.

2. Stress:

Stress is the most important factor which comes while a person works in the fashion industry and has a negative impact on the individual.

At the initial level, it is not know to the individual the level of stress he has to encounter in his fashion business as he has no knowledge about the future.

The stress that the individual has to encounter can come in a number of different forms and if the person is not able to tackle them in a proper way it will cause a disrupt and an eventual loss in the fashion business.

3. Unpredictable income:

The income or the pay scale that the person receives on a one-month basis is hard to predict for the person as it may be a newly established business or no orders to be produced at that moment.

The same can even arise when the person is looking out for a job and if a month goes by and he remains jobless then he receives no income for that particular month.

So it can be said that a person who wishes to practice the art of fashion may not have fixed financial stability.

4. Effect of Criticisms:

When a career such as fashion designing arises as it is a sole job, criticisms also go hand in hand with it.

If the product that has been made by the individual is not up to the standard mark as required, the criticism received on it is very harsh at times.

And at times if the mistake is of the individual then owing up to the criticism can be very difficult which leads to distress and reduces the morale of the person.

5. Building Reputation:

This mainly does not mean that when one builds their reputation in the fashion industry it’s a con but the road taken towards building the reputation is very difficult and full of obstacles.

Every person needs to go through different kinds of hardships while practicing the art of fashion designing and prove to everyone how good you are which helps in building the reputation for now and the future.

6. Difficult customers:

In the world of fashion designing, it is very likely that the person will come across certain customers who will be very difficult to meet with.

At times the terms and conditions which they put forth are difficult and impossible to come into agreement with.

They may ask for a large order to be made and delivered in a short amount of time and if the business is newly established with less manpower it will be very difficult to complete the order before the deadline given.

7. Updating the knowledge:

The individual should always realize that the fashion industry is a growing industry and the trends in fashion keeps on growing as the days go by.

So if the person doesn’t stay updated and keep learning about the improving trends in the world of fashion ongoing currently, they will lack behind the other companies thus leading to loss in the business and a stop in the growth and reputation building of the individual and his business.

8. Adjusting the daily tasks:

The schedule of a fashion designer is at times maintained as to how the daily tasks have to be carried out.

But at times when certain clients arrive to get an order done by the person the entire schedule of the individual gets disrupted as all of the tasks have to be re-scheduled in order to accommodate the additional task which has to be included in the daily schedule disrupting the harmony compared to all other days.

9. Competition:

In the ever-growing world of fashion designing as there is a demand for new and more effective products there will always be competition among different brands in order to sell more products.

So with the level of competitiveness increasing day by day there will always be a new brand developing which can offer additional services in comparison to the other brands which leads to the increase in the level of competition.

10. Copying the fashion brand:

When a person who is practicing in the world of fashion designing comes up with a new and innovative product that hasn’t been yet launched in the market, he needs to have a patent on that particular product so that no one can copy the same production using a different brand name.

If the person fails in doing it will result him in losing most of his business as his products won’t be sold and a copy of the product might be preferred instead of the genuine product itself.

1. Business Acumen

As a fashion manager, you'll be a key decision-maker in the business. Often the outcome of a project, and even the success of the company, can rely on your decisions. You must understand all areas of the business from the creative and design side, right through to finance. Your ability to integrate departments will help to make sure business runs smoothly.

2. Personable

Within a fashion management role, you'll work with many different people across a business. You may also be required to work with external sources such as investors, suppliers and journalists. You must be personable to be able to inspire a shared vision to achieve business goals and get the best out of your team. 

3. Leadership

A good leader can be the difference between success and failure in business. As a fashion manager, your leadership style will determine the direction of the business through the decisions you make. Not only do you have to perform in your role but, you must also work to ensure the success of everyone else in the team. You'll have to be encouraging and motivating, whilst setting an example of the company values and goals. This can often be a balancing act between efficiency, profits, staff well-being and creative vision.

4. Analytical

Although fashion is a highly creative industry, data still plays a huge role. Data is used to make business decisions and assess the performance of marketing campaigns and business areas. As a fashion manager, you may be required to analyse data and make adjustments to operations off the back of this. You may also need to utilise data to identify new opportunities for the brand.


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