Retail management About

Retail Management is a career which involves endorsing final goods to increase customer satisfaction and increasing sales by understanding the needs and demands of the customers. The customers come and buy the products they need from the retail stores and the retail manager is the one who manages all the demands of the customers. It opens up doors of opportunities in various fields such as administrative, marketing, sales, merchandise shipment, etc. Retail managers view everything as to how a store works, from all the back end functions such as buying merachandise, etc to sales such as customer service etc. A student of retail management would study about retailing, marketing, advertisement, administration, international retailing, etc. Retail management is the perfect job for those who are interested in marketing, marketing research, merchandising, advertising etc.

Retail management
Career Roles & Responsibilities
  • Recruiting, training, supervising and appraising staff
  • Managing budgets
  • Maintaining statistical and financial records
  • Dealing with customer queries and complaints
  • Overseeing pricing and stock control
  • Maximising profitability and setting/meeting sales targets, including motivating staff to do so
  • Ensuring compliance with health and safety legislation
  • Preparing promotional materials and displays
  • Liaising with head office.
Career Education Path Summary

How to Pursue a Career in Retail Management




After Graduation

After Post Graduation


Class XII with any stream

Pursue BBA

Pursue MBA in retail management

Pursue Phd. In retail management


Class XII with any stream

Pursue Bachelors in any discipline (at least 50% marks)

Pursue MBA in retail management

Pursue Phd. In retail management


Class XII with any stream

Pursue Bachelor in any discipline (at least 50% marks)

Pursue Diploma (post graduate) in retail management


Important Facts

  • A candidate must have passed class 12th or equivalent with at least 50% marks including English as one of the subjects.
  • An aspirant needs to be a graduate in any discipline with at least 50% marks
  • An aspirant needs to crack exams like CAT, MAT, XAT, etc in order to get into a management course at Masters level.
  • An offline/online certification course in retail management would be an advantage for your profile.

 Leading Institutes

Top Retail Management Institutes in India




Indian Institute of Management


Indian Institute of Management


Advance Institue of Mangament and Technology (AIMT)


University of Mumbai


University of Delhi


Narsee Monjee Institute of Management Studies


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Indraprastha University


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Christ University


XLRI jamshedpur


Xavier Institute of Management


Symbiosis Institute of Management


Top Retail Management Institutes in the World




London Business School

United Kingdom 

Harvard University

United States 

Copenhagen Business School




Stanford University

United States 

London School of Economics and Political Science

United Kingdom 

University of Hong Kong

Hong Kong 

Career Opportunities in Retail Management

Similar Careers
  • Job of retail managers involve attenting to customer needs, finance, accounting, sales, etc of the retail stores.
  • Managing the finished products in accordance with the demands of the customers.
  • Directly involved in managing of the retail outlet or the store from back end functioning to the front sales.
  • After the completion of the MBA in retail management one can also get into the education sector wherein they can become teacher at a college.
  • Work of retail managers is spread across various domains where in they are majorly involved in managing of the outlet or the store.
  • Retail managers have to ensure that the staff gives excellent service and that the customers are happy.
Career Pros Details
  • The job role of retail manager involves people interaction as you will be in interaction with a wide range of people.
  • Retail management involves working at different levels such as in selling, floor head, store management, etc. which allows you to remove stagnation from the job as there is greater capacity for promotion if you do your job with full dedication.
  • It allows you to do varied work such as dealing with customers, handling finance and accounts, marketing, merchandising etc.
Career Cons Details
  • It’s a difficult job as it requires immense amount of effort and energy throught the day.
  • As it involves handling various jobs at one point of time, internse work pressure comes with it.
  • It also involves long working hours
  • Communication skills
  • Adaptability
  • Organization skills
  • Sales Leadership 
  • Customer Service
  • People Management
  • Sales Experience

Essential Résumé Skills

1. Communication

Communication is important in every aspect of retail management. Whether you’re working with employees, customers, or those above you in the corporate hierarchy, you’ll need to be able to communicate effectively. That’s why it’s important to illustrate—not just state—that you possess this skill to a high degree.

If you have a particular experience that highlights your communication skills, be sure to include it in the “Key Accomplishments” or “Experience” sections of your résumé (discussed below).

2. Adaptability

Clothing store accepting retails manager résumé

Adaptability in the retail industry is often equated with resilience. This skill is characterized by the ability to maintain flexibility and mental toughness in the face of of almost certain day-to-day variations and changes. It could be dealing with customers, dealing with your staff, handling no call/no show employees, or instituting new programs and procedures handed down from the corporate office. Whatever those issues may be, you, as the retail manager, need to be ready and able to prioritize, schedule, and deal with them as soon as possible. Yes, this constant change can be stimulating. But it can also be stressful, and if you don’t have the adaptability necessary to handle change both short- and long-term, you could burn out sooner rather than later.

Be sure to offer an example of your adaptability in the “Experience” section of your résumé.

3. Organization

It takes a lot of organization to stay in control of the fast-moving retail industry. If you lose the ability to organize, or your organization isn’t as strong as it should be, you’ll quickly lose track of everything that’s going on around you. From new promotions, to interviewing, to rotating shift schedules, your day can quickly become overflowing with activities and emergencies if you don’t stick to a strict, organized schedule.

Keep in mind that organization also includes planning, troubleshooting, and multi-tasking, so be sure to mention at least one of these keywords in your “Skills & Responsibilities” section.

4. Sales Experience

Sales are what the retail industry is all about. More specifically, increasing sales is what helps a retail business grow. As a retail manager, you need to have at least a modicum of sales experience so you understand what your employees have to handle on a daily basis. Ideally, you should include examples on your résumé that show how you used your sales skills to:

  • Turn a browser into a buyer.
  • Upsell a customer by getting them to purchase add-ons.
  • This skill can be listed briefly in the “Skills & Responsibilities” section because the next skill—sales leadership—will be much more indicative of your managerial abilities.

5. Sales Leadership

Having sales experience is important for a retail manager because it means that you can identify with your employees. But that experience is only the beginning. To be a truly successful retail manager, you need to be able to lead and motivate people to sell. As a manager, you’re going to be responsible for training sales associates as well as inspiring them to improve their sales numbers.

When you’re crafting your retail manager résumé, include examples of your leadership abilities that specifically apply to sales. Did the stores revenue increase during your tenure as manager? Tell a brief story in the “Key Accomplishments” section about how you tweaked the sales process to make that increase a reality.

6. People Management

Professionals discussing a retail manager résumé

People management is another important skill for a retail manager to have. This skill goes beyond just scheduling and hiring, and includes managing disparate groups of people (for example, both Millennials and Baby Boomers) and keeping everyone engaged.

People management also encompasses other responsibilities, including:

  • Assessing an employee’s strengths and weaknesses
  • Maximizing the strengths of your team
  • Improving your team’s weaknesses
  • Handling conflicts
  • Holding all employees to a high standard

When displaying this skill on your résumé, it can often be rolled into another accomplishment listed before, such as, “Led a team of 100+ employees through a labor dispute to eventually achieve the stores highest ever annual sales numbers.” You don’t have to be specific on the hows and whys of this accomplishment. List it and move on. But be ready to elaborate with an in-depth explanation of your people management skills during your interview.

7. Customer Service

Customer service is last on this list, but it is by no means the least important skill to highlight on your résumé. If the retail industry is all about increasing sales, then customer service is the method you employ to reach that goal. Making sure that each and every customer has an excellent experience each and every time they come into your store goes a long way toward the success of your location.

Illustrating your customer service abilities has the potential to take up a lot of room on your résumé. That’s why we recommend that you highlight this skill in the “Skills & Responsibilities” section but have a great detailed example (or two) ready for the interview.

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