- In-house Content Writer: Work for a single client at a time with their marketing departments in a variety of media for selling their manufactured products

- Agency Content Writer: Work within design studios, PR agencies, marketing, and digital agencies or organizations, for promotional activities and services through writings, posts, jingles, and slogans.

- Advertising CopyWriters: Creating innovative advertisements and captivating taglines to grab the attention of their audience through various digital media platforms, radio, TV, magazines, Sunday posters, and billboards.

- Content Strategist: By gathering data about the brand and data progression, Strategists plan and create successful approaches to attract the target audience.

- SEO Specialist: SEO specialists seek ways, strategies, and approaches for increasing website traffic and getting a high ranking on search engine results pages.

- Web Publisher: Make content for the web and analyze the different digital platforms.

- Social Media Specialist: Create and implement advertisement campaigns on different platforms like Google, Facebook, and Twitter, and analyze the responses to make advertisements for the brand's audience. 

- Proofreaders: They are like editors who verify the information sources and check grammar, spelling, punctuations, and content.

- Editor: An editor is someone in control of a newspaper or magazine. They are responsible for each publishing edition.

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In India, the average annual salary for a Content Writer is three lakhs, with a range of 1.2 lakhs to 6.2 lakhs. People with over 5-8 years of SEO expertise can earn around Rs. 3.5-6.6 LPA, while freshers can earn around Rs. 1.8-2.8 LPA. 

Pay per word for freelance writers ranges from 0.5 to 3, depending on the content and the writing level/strength.

For well-researched work, Writers can earn ?15,000 for a 2000-word essay. The average yearly income for a News Editor in India is 6.7 lakhs (ranging from 1 lakh to 17 lakhs)

Career Pros Details

Plenty of work
Companies, organizations, small businesses – everyone needs the written word. Most business leaders are too busy to write, don’t like to write, or don’t write well. That’s why they hire staff writers or freelance copywriters.

Variety of work
You can write about health care, politics, travel destinations, finance –  or the spotted purple frog. All kinds of organizations need good writing. Most copywriters eventually find a niche, developing skills and a portfolio in a particular area. One copywriter friend writes exclusively for law firms, attorneys, and about legal issues.

Creativity
Even the most mundane copywriting projects are fun – if you like to write. Plus, the marketplace continues to grow and change, providing the opportunity for copywriters to develop skills needed for new kinds of writing projects. A decade ago social media was in its infancy. Today, businesses devote entire staff positions to social media copywriting.

Flexibility
Businesses hire staff writers for their creative departments, making copywriting a full time job with benefits for many. But equally lucrative (sometimes more so) is freelance work. Freelancers have the freedom of working from home or an office on their own schedule for the clients they choose.

Skills
A distinct advantage of becoming a copywriter is that it’s a reachable goal for anyone who works hard enough. You don’t need to have a college degree to find well-paid work as a copywriter. Take courses, get critiqued, study all kinds of copy, and start building a portfolio.

Career Cons Details

Fatigue
Copywriters need to continue to produce good copy for their employer or client even if the writing muse doesn’t strike.  Churning out copy day in, day out can get tiring. Smart writers know they can’t write for hours each day without filling their “creative tank.” To do so means burnout.

Solitude
Most writers work alone to produce copy, even when they’re part of a creative team. For some people, this is not a disadvantage, but rather they naturally most productive in solitude. Regardless of personality type, copywriters soon learn ways to balance solitude and interaction with others.

Creative limitations
A client (or your boss) needs brochure content. You have a great idea for a fresh approach. He wants to stick with the organization’s usual slant. A good copywriter figures out how to meet the client’s needs using the client’s parameters … not her own. Copywriters must channel their individual preferences into personal projects. (Having said that, following a client’s preferences often requires more creativity than a writer may have ever dreamed possible. <Grin>)

Copywriting is one of the best-kept secrets in the job market. Copywriters are needed everywhere and there are not enough good ones to go around. As long as people use words to communicate, there will be an abiding need for writers who can use words to get a message out persuasively.

• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills
• BSc/BA in marketing,
• English, journalism or related field